Swiss Style - International typographic style

Influenced by the Bauhaus and New Typography, a new graphic style developed in Switzerland in the late 1950s and 1960s. It used basic typographic elements with strict graphic rules and often replaced illustration with strict, ‘modern’ photography. This international typographic style, also known as Swiss Style, was perfectly suited to the increasingly globally networked world. Highly structured, systematic designs ensured order and clarity in the graphic design of important advertising materials used at the time.