New Objectivity

New Objectivity is a very popular design style present in poster advertising since 1940’s. It is characterised by extremely detailed and realistic design and is associated mostly with the artists of the Basel School. Hyper-realism is perfect for advertising thanks to its focus on the object, the eye-catching design and the harmonious colouring. The Swiss artists of the Basel School of Design, such as Niklaus Stoecklin, Fritz Bühler or Peter Birkhäuser, have created some of the most iconic object poster designs in Switzerland. They are highly appreciated and sought-after by collectors across the globe.

New Objectivity is a very popular design style present in poster advertising since 1940’s. It is characterised by extremely detailed and realistic design and is associated ...
mostly with the artists of the Basel School. Hyper-realism is perfect for advertising thanks to its focus on the object, the eye-catching design and the harmonious colouring. The Swiss artists of the Basel School of Design, such as Niklaus Stoecklin, Fritz Bühler or Peter Birkhäuser, have created some of the most iconic object poster designs in Switzerland. They are highly appreciated and sought-after by collectors across the globe.
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