GGK (Gerstner, Gredinger + Kutter) was a Swiss advertising agency that existed from 1959 to 1990. It enjoyed international success, particularly in the 1960s and 1970s, with advertising ideas that were novel for the time, and was considered one of the most creative advertising agencies. When Gerstner (1972) and Kutter (1975) left the company, Paul Gredinger took over their shares. Under his leadership, branches were established in other German cities as well as internationally in New York, Paris, Madrid and London from the 1970s onwards. GGK was a leader in the creative industry until the 1980s. When Der Spiegel reported on economic turmoil at GGK, more and more major clients withdrew their budgets. Some top creatives and former GGK managing directors founded their own agencies and took important clients with them. The growth and internationalisation of the agency in the 1970s was followed by massive client losses in the 1980s, leading to the merger of the network with the Trimedia Group in 1990; parts of it were later sold to the TBWA network. Since then, there have been only two GGK offices, in Zurich and Vienna, as independent companies without mutual shareholdings.
GGK (Gerstner, Gredinger + Kutter) was a Swiss advertising agency that existed from 1959 to 1990. It enjoyed international success, particularly in the 1960s and 1970s, with ...
advertising ideas that were novel for the time, and was considered one of the most creative advertising agencies. When Gerstner (1972) and Kutter (1975) left the company, Paul Gredinger took over their shares. Under his leadership, branches were established in other German cities as well as internationally in New York, Paris, Madrid and London from the 1970s onwards. GGK was a leader in the creative industry until the 1980s. When Der Spiegel reported on economic turmoil at GGK, more and more major clients withdrew their budgets. Some top creatives and former GGK managing directors founded their own agencies and took important clients with them. The growth and internationalisation of the agency in the 1970s was followed by massive client losses in the 1980s, leading to the merger of the network with the Trimedia Group in 1990; parts of it were later sold to the TBWA network. Since then, there have been only two GGK offices, in Zurich and Vienna, as independent companies without mutual shareholdings.
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