Bernard Villemot (1911-1989) was the son of the well-known cartoonist and humorist Jean Villemot, and a close friend of Raymond Savignac. Villemot produced government and political posters during the war years. Beginning in the late 1940s, he began designing commercial posters and became one of the most important graphic designers after the Second World War. His work for Bally, Perrier, Air France and Orangina have a recognizable style. His posters are colourful, clever and cheerful at the same time and the advertising message is reduced to the minimum: bold typography, a colorful and rich variety of synthetic forms, and often charming female figures.
Bernard Villemot won every award in his field including the prestigious Martini Gold Medal and his posters were exhibited in retrospectives at the Musée des Arts Décoratifs in Paris in 1966 and at the Bibliotheque in Paris in 1981.Posters by Bernard Villemot