Charles Honoré Loupot

Charles Loupot was born in Nice in 1892 and died in Paris in 1960. He spent his early years in Switzerland, attended the Ecole des Beaux-Arts in Lausanne and learned all about lithography at J.E. Wolfensberger in Zurich. His first posters were created in Switzerland. He worked in Paris from 1923 and became instantly famous thanks to two posters for Voisin Automobiles. Loupot initially used pictorial effects but his style took up elements of purism and became strictly graphic. From 1947 he was in charge of the corporate image of St. Raphael Apéritif and ran St. Raphael’s advertising studio from 1955.

Posters by Charles Honoré Loupot