Walter Herdeg
Walter Herdeg was born in 1906 and died in 1995 in Zurich, Switzerland
He was trained as a graphic designer first with Ernst Keller at the School of Arts and Crafts in Zurich between 1926 and 1928 and in 1930 in Berlin.
From 1933 until 1938 he visited and worked in Paris, London and New York and created the visuals for Swiss publications like ‘Weltwoche’ and ‘Annabelle’ as well as the corporate design (logotype, sun) for the tourist resort of St. Moritz.
In 1938, Herdeg became co-founder of the Zurich-based ad agency Amstutz & Herdeg. He published art magazines such as ‘Graphis’, ‘Photogaphis’ and ‘Graphis Posters’ and was a member and general secretary of AGI Alliance Graphique Internationale and an honorary member of the Society of Typographic Arts in Chicago, the Society of Industrial Artists and Designers and the Royal Society of Arts. In 1987 he was given awards by AIGA and the Parson School of Design in New York.